News
The Conference on Generative AI in Sustainable Marketing and Consumer Well-being was successfully hosted on 22 June 2026
The Conference on Generative AI in Sustainable Marketing and Consumer Well-being was successfully hosted by the Division of Business and Hospitality Management at the School of Professional Education and Executive Development (SPEED), The Hong Kong Polytechnic University (PolyU), on 22 June 2026. It was co-organized by Prof Rita Li, Director of the MSc in Financial Technology Management and the Sustainable Real Estate Research Center at Hong Kong Shue Yan University, together with Tung Wah College, the Research Center for Green Business (RCGB), CIM Hong Kong, and the Asian Social Marketing Association...
Dr. Philip Lee Presents FDS-Funded Digital Banking Research at Well-Attended Luncheon Seminar
Dr. Philip Lee hosted a well-attended luncheon seminar on May 16, 2026. Speaking on “The Relationship Between Physical Channel Presence and Perception of Online Channel of Digital Banking,” Dr. Lee engaged an audience of over 90 participants...
The Department of Economics and Finance Students Visit Sun Hung Kai Center to Explore Real Estate Development and Career Opportunities
On 14 April 2026, students from the FIN446 Property Valuation, Funding and Finance course at Hong Kong Shue Yan University visited the Sun Hung Kai Centre. Led by Professor Rita Li, Dr Edward Tang, and Dr Raymond Yeung, the visit offered first-hand insights into Hong Kong’s real estate development and career opportunities...