Assistant Professor


Office: RHB 422
Telephone number: 2804 8572

Office Hour

Academic and Professional Qualifications

  • PhD in Management of Information Systems, The University of Hong Kong
  • MSc, Computer Science, The University of Hong Kong.
  • MSc, Public Policy and Administration, London School of Economics and Political Science.
  • BBA (Hons) The University of Hong Kong.

External Services

  • 2022 - Now – IT Honorary Advisor, Hong Kong Doctors Union
  • 2023 – Associate Editor, International Conference on Information Systems (Track: Societal Impact of Information Systems)

Research Interests

  • Data Analytics and Artificial Intelligence
  • FinTech
  • HealthTech
  • Mixed-motivational Systems and VR
  • Retail Channel Integration

Courses Taught

  • Fundamentals of FinTech Computing
  • Big Data Analysis
  • Blockchain for Business
  • Cloud and Cyber Security
  • Data Analytics for Marketing

Peer-Reviewed Journal Publications

  • Lee, P. T. Y., E, F. & Chau, M. (2022). Defining Online to Offline (O2O): A Systematic Approach to Defining an Emerging Business Model. Internet Research. Available at https://doi.org/10.1108/INTR-10-2020-0563. (ABDC Ranking: A; Chartered ABS: 3; Impact Factor: 7.60)
  • Lee, P. T. Y., Lui, R. W. C., Chau, M., & Tsin, B. H. Y. (2022). Exploring the effects of different achievement goals on contributor participation in crowdsourcing. Information Technology and People. Available at https://doi.org/10.1108/ITP-08-2020-0583. (ABDC Ranking: A; Chartered ABS: 3; Impact Factor: 4.24)
  • Lee, P. T. Y., Chau, M., & Lui, R. W. C. (2021). The role of attitude toward challenge in serious game design. Journal of Computer Information Systems, 1-12. Available at https://www.tandfonline.com/doi/abs/10.1080/08874417.2019.1692258. (ABDC Ranking: A; Impact Factor: 3.56)
  • Lee, P. T. Y., Lui, R. W. C., & Chau, M. (2019). How does competition help future learning in serious games? An exploratory study in learning search engine optimization. Journal of Information Systems Education, 30(3), 167-177. Available at http://jise.org/Volume30/n3/JISEv30n3p167.html. (Awards: Best Paper Runner up 2019)

Selected Conference Papers

  • Zeng, S., Kwok, W. C., Ho, C. M., Lam, Y. H., Zouari, F., Lee, P. T. Y., Cao, P., Chan, R., & Touboul, A.*. Deep learning-based reconstructionenable high-resolution electrical impedance tomography for lung function assessment. In the 45th Annual International Conference of the IEEE Engineering in Medicine and Biology Society (EMBC) 2023 Proceedings (Forthcoming)

Research Grants and Funding Projects

  • 2021 - 2024 – Co-Investigator, Quality Enhancement Support Scheme (QESS) – Development of real-time cooperative VR multi-CAVE systems for collaborative and team learning (Funding Amount: HKD 8,770,761)
  • 2022 – 2023 – Principal Investigator, Hong Kong Shue Yan University, University Research Grants, Predicting Success of Online Petitions from the Perspective of Agenda Setting (Funding Amount: HKD 39,900)
  • 2023 – 2024 – Principal Investigator, Hong Kong Shue Yan University, Chinese Heritage Research Grant (CHRG), Examination of interaction effect between anthropomorphised mascots and expected use of AR applications at Chinese heritage sites on intention of visits (Funding Amount: HKD 49,900)
  • 2023 – Principal Investigator, Hong Kong Shue Yan University, Research Internship Scheme, Why Retail Firms are Halfway through Channel Integration with Online Channels