Dr. LEE Tin Yun, Philip
Position
Associate Head of Department
Assistant Professor
Director, BCom (Hons.) in Financial Technology
Associate Director, Teaching and Learning Development Office
Academic and Professional Qualifications
- PhD in Management of Information Systems, The University of Hong Kong
- MSc, Computer Science, The University of Hong Kong.
- MSc, Public Policy and Administration, London School of Economics and Political Science.
- BBA (Hons) The University of Hong Kong.
External Services
- 2024 – 2025 – Book Reviewer (Global Edition of Hoffer, Modern Database Management, 14th Edition), Pearson UK
- 2022 - 2024 – IT Honorary Advisor, Hong Kong Doctors Union
- 2024 – Associate Editor, International Conference on Information Systems (Track: AI in Business and Society)
- 2024 – Track Co-Chair, Pacific Asia Conference on Information Systems (Track: IS Education, Pedagogy, and Digital Learning)
- 2023 – Associate Editor, International Conference on Information Systems (Track: Societal Impact of Information Systems)
Research Interests
- Data Analytics and Artificial Intelligence
- FinTech
- Gamification and Immersive Systems
- Retail Channel Integration
Courses Taught
- Fundamentals of FinTech Computing
- Big Data Analysis
- Blockchain for Business
- Cloud and Cyber Security
- Data Analytics for Marketing
- RegTech and FinTech Regulation
- Honours Project
- Digital Marketing and Internet Consumer Behavior (Putonghua)
Featured Peer-Reviewed Journal Publications
- Lee, P. T. Y.*, Chau, M., & Lui, R. W. C. (2025). The serious gaming randomness in dual-purposed systems: The effect of aleatory uncertainty from the perspective of information deprivation. Internet Research. (ABDC Ranking: A; Chartered ABS: 3; Impact Factor: 8.2)
- E, F., Lee, P. T. Y., Deng, B., Yang, L., & Chau, M.* (2025). The sharing of disaster-related information on social media. Information Systems Frontiers, 1-20. Available at: https://doi.org/10.1007/s10796-025-10626-x. (ABDC Ranking: A; Chartered ABS: 3; Impact Factor: 8.3)
- Lee, P. T. Y.*, Lu, A. Y., E, F., & Chau, M. (2024). Feature engineering from the perspective of agenda setting for predicting the success of online petitions. Government Information Quarterly, 41(2), 101937. Available at https://doi.org/10.1016/j.giq.2024.101937. (ABDC Ranking: A; Chartered ABS: 3; Impact Factor: 7.8)
- Lee, P. T. Y.*, Lee, A. J., Chau, M., & Deng, B. (2024). How perceived transparency in information system development processes improves project quality in agile IT enterprises. Industrial Management & Data Systems, 124(6), 2284-2311. Available at: https://doi.org/10.1108/IMDS-07-2023-0493. (ABDC Ranking: A; Impact Factor: 6.4)
- Wong, E. Y. C, & Lee, P. T. Y.* (2023). Virtual reality in transportation and logistics: A clustering analysis of studies from 2010 to 2023 and future directions. Computers in Human Behavior, 153. Available at https://doi.org/10.1016/j.chb.2023.108082. (ABDC Ranking: A; Impact Factor: 9.9)
- Lee, P. T. Y.*, Hui, A. P. Y., Lui, R. W. C., & Chau, M. (2023). Why retail firms commonly get only halfway through channel integration with online channels. Internet Research. Available at https://doi.org/10.1108/INTR-07-2022-0513. (ABDC Ranking: A; Chartered ABS: 3; Impact Factor: 7.90)
- Lee, P. T. Y.*, Lui, R. W. C., Chau, M., & Tsin, B. H. Y. (2023). Exploring the effects of different achievement goals on contributor participation in crowdsourcing. Information Technology and People, 36(3), 1179-1199. Available at https://doi.org/10.1108/ITP-08-2020-0583. (ABDC Ranking: A; Chartered ABS: 3; Impact Factor: 4.24)
- Lee, P. T. Y.*, E, F. & Chau, M. (2022). Defining Online to Offline (O2O): A Systematic Approach to Defining an Emerging Business Model. Internet Research, 32(5), 1453-1495. Available at https://doi.org/10.1108/INTR-10-2020-0563. (ABDC Ranking: A; Chartered ABS: 3; Impact Factor: 7.60)
- Lee, P. T. Y.*, Chau, M., & Lui, R. W. C. (2021). The role of attitude toward challenge in serious game design. Journal of Computer Information Systems, 61(4), 383-394. Available at https://www.tandfonline.com/doi/abs/10.1080/08874417.2019.1692258. (ABDC Ranking: A; Impact Factor: 3.56)
- Lee, P. T. Y.*, Lui, R. W. C., & Chau, M. (2019). How does competition help future learning in serious games? An exploratory study in learning search engine optimization. Journal of Information Systems Education, 30(3), 167-177. Available at http://jise.org/Volume30/n3/JISEv30n3p167.html. (Awards: Best Paper Runner up 2019)
Featured Conference Papers
- Qi, B., Zeng, S., Kwok, W. C., Chan, R., & Lee, P. T. Y.*. (2025). Multimodal pulmonary embolism diagnosis tool with electrical impedance tomography and electronic health records under different data availability. In Proceedings of the 47th Annual International Conference of the IEEE Engineering in Medicine and Biology Society (EMBC) 2025.
- Zhong, Y.*, Lee, P. T. Y., & Deng, B. (2025). Evaluating the impact of anthropomorphic emojis on digital sustainability content engagement. In Proceedings of Pacific Asia Conference on Information Systems (PACIS) 2025. Available at https://aisel.aisnet.org/pacis2025/hci/hci/3/.
Research Grants and Funding Projects
- 2026 – Principal Investigator, Faculty Development Scheme (FDS), University Grant Committee (UGC), Examining Impacts of Channel Addition/Elimination on Perceived Control and Concern about Cybersecurity: A Scenario-based Survey Study of Virtual Banking
- 2026 – 2028 – Project Implementation Member, Quality Enhancement Support Scheme (QESS) – Developing an AI-enhanced Teaching Resource Hub for the Self-Financing Higher Education Sector
- 2025 – 2026 – Co-Investigator, Faculty Development Scheme (FDS), University Grant Committee (UGC), Understanding the Elderly-computer Interaction (ECI) in Social-Virtual Reality Applications: An Exploratory Study of the Semiotic-driven Approach and Post-experiment User Enquiry
- 2024 – 2026 – Principal Investigator, Hong Kong Shue Yan University, University Research Grants, Randomness in Dual-purposed Systems: A Qualitative Study
- 2024 – Principal Investigator, Investor and Financial Education Council (IFEC), Development of an Investment Behavior Personality Test
- 2024 – 2025 – Project Implementation Member, Quality Enhancement Support Scheme (QESS) – Establishing a Resource Center for Digital Competence Education (RCDCE) (Funding Amount: HKD 2,387,000)
- 2021 - 2024 – Co-Investigator, Quality Enhancement Support Scheme (QESS) – Development of real-time cooperative VR multi-CAVE systems for collaborative and team learning (Funding Amount: HKD 8,770,761)
- 2022 – 2023 – Principal Investigator, Hong Kong Shue Yan University, University Research Grants, Predicting Success of Online Petitions from the Perspective of Agenda Setting
- 2023 – 2024 – Principal Investigator, Hong Kong Shue Yan University, Chinese Heritage Research Grant (CHRG), Examination of interaction effect between anthropomorphised mascots and expected use of AR applications at Chinese heritage sites on intention of visits
Awards
- 2025: Certificate of Appreciation – Investor and Financial Education Award 2024, Investor and Financial Education Council, Hong Kong
- 2024: Teaching Excellence Award - Outstanding Teaching Showcase, Hong Kong Shue Yan University
- 2024: Certificate of Excellence in Mentoring the Outstanding Interdisciplinary Research Proposal Winner (Undergraduate), Hong Kong Shue Yan University
- 2019: Best Paper Runner up, Journal of Information Systems Education