Dr. Philip Lee, Associate Head and Assistant Professor of Economics and Finance at Hong Kong Shue Yan University, hosted a well-attended luncheon seminar on May 16, 2026. Speaking on “The Relationship Between Physical Channel Presence and Perception of Online Channel of Digital Banking,” Dr. Lee engaged an audience of over 90 participants.

In his presentation, Dr. Lee presented the preliminary findings of his research funded by the Faculty Development Scheme (FDS) of the University Grants Committee (UGC) [UGC/FDS15/B01/25]. He offered a unique perspective on how a firm’s physical infrastructure shapes the perceived cybersecurity of its digital offerings. Drawing on preliminary findings from scenario-based surveys, he demonstrated that adding a single brick-and-mortar touchpoint to a digital-only bank significantly increases consumers' perceived control and reduces cybersecurity concerns, revealing a distinct threshold effect. Conversely, while eliminating offline touchpoints from a traditional multichannel bank significantly diminishes perceived control, it does not heighten concerns regarding cybersecurity performance.