Mr. Bosco Tsin, Lecturer at the Department of Economics and Finance, Hong Kong Shue Yan University, was invited to speak at the Pre-camp Nurturing Session Four of the Cyberport University Partnership Programme (CUPP) 2026, held on 25 July 2026 at The University of Hong Kong. Representing Hong Kong Shue Yan University, Mr. Tsin delivered a one-hour sharing session titled "Marketing Mistakes You Should Avoid When Starting Your Business" to student participants preparing for the CUPP entrepreneurship camp.

Drawing on his extensive experience helping SMEs navigate digital transformation and growth, Mr. Tsin walked participants through the common marketing pitfalls that trap new entrepreneurs in the early stages of building a business. The session covered practical strategies for avoiding costly missteps and building a sound marketing foundation from day one, offering aspiring student entrepreneurs actionable insights to strengthen their business plans ahead of the CUPP camp.

The session generated active engagement from participants, who took the opportunity to ask questions and exchange ideas on digital marketing strategy and startup growth. As part of CUPP's ongoing collaboration with local tertiary institutions, the sharing session reflects Hong Kong Shue Yan University's continued commitment to nurturing entrepreneurial talent and supporting students as they translate business ideas into practice.

The Department of Economics and Finance would like to thank Cyberport and the CUPP organizing team for the invitation, and looks forward to further opportunities to contribute to student entrepreneurship development in Hong Kong.